Julia Petrova
Graphic & digital designer based in Amsterdam.
Feel free to contact me via email:
petrovaju.dsgn@gmail.com
Fintech platform for business payments
Communication / Social Media / AI Content / Event
Nowatch health tracker
Social Media / Digital Marketing / Motion
Branding for cutting boards
Brand Strategy / Packaging / Motion / Social Media
Logistic company
Rebranding / Website Redesign / AI Content
Cold brewBrand Concept / Naming / Identity / Packaging / 3D / Motion
Scooter Apple watch app
UI/UX / Prototyping
Motion
Soicial media
AI content
Ads / Mailing
Packaging / merch
Exhibiton stand design
Eco cutting board packaging design
Worked as part of the team that developed the Wilma brand from the ground up, from naming and concept development to packaging and digital communication. Contributed to shaping the product and packaging form, designed the packaging system, and created supporting social media assets and animations to bring the brand story to life across touchpoints.
Responsibilities:
Brand strategy, naming, product & packaging concept, packaging design, social media assets, animation , brand development
In product design determined to convey the environmental aspect of the board material, polyurethane. With that in mind, made the board itself and a dimple on its surface leaf-shaped — as a symbol of environmental friendliness in terms of not only production but also further product life cycle.
The packaging was designed as an envelope with stamps on it — Wilma’s message to every home.
The envelope is accompanied by stamps with two images.
The shape of the closing valve follows the shape of the board.